Why Forecasting Is Essential For Your Small Business
Episode Notes
Hey everybody, it's Gene Marks and welcome to this week's edition of the Hartford Small Biz Ahead Podcast. This week I would like to give some thoughts to help you with forecasting. Now, a lot of times I have clients that kind of shy away from forecasting cause it's tough to see what's happening in the future. But I have to assure you, if you're listening to this, we're here in, getting into mid 2023. It is a slowing economy. There are a lot of pressures on a lot of businesses. There's slowing demand. I'm sure you're seeing this. And it is now more than ever, absolutely critical that you do your best to look into the future. To forecast what your cash is going to be. I have learned this from my smartest clients who have put together a forecast that they use all the time.
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