Small Biz Ahead
A Podcast By Small Business Owners, For Small Business Owners
4 years ago

How Can I Use Market Research to Help My Small Business?

Change is an integral part of growing any small business. After all, businesses must constantly be evolving if they wish to stay competitive in their respective fields. Still, prior to altering an existing product or launching a new service,

<img width="150" height="150" src="https://sba.thehartford.com/wp-content/uploads/2020/02/market-research-for-small-business-150x150.jpg" alt="How Can I Use Market Research to Help My Small Business?" align="left" style="margin: 0 20px 20px 0;max-width:100%" />

Change is an integral part of growing any small business. After all, businesses must constantly be evolving if they wish to stay competitive in their respective fields. Still, prior to altering an existing product or launching a new service, it is important for small business owners to examine how these changes could potentially impact their current consumer base. In this episode, Gene Marks and Jon Aidukonis discuss how small business owners can utilize various market research strategies to determine how well a new product or service will be received.

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