Episode Notes

Technology can often be a double-edged sword for small business owners. At its best, automated technology can significantly reduce your overhead and improve both the speed and efficiency of your daily operations. However, if your interface is too difficult for your customers to navigate, you may end up losing more money than if you had stuck to traditional live support. So, how can you ensure that your technology is actually helping you and not hurting you? In this episode, Jon Aidukonis and Gene Marks discuss how small business owners can take advantage of automated technology without compromising the customer experience.

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