Episode Notes

When it comes to networking, open communication is the key to fostering strong relationships and building a solid customer base. But, what happens when your target audience consists primarily of high level decision makers who have an entourage of gatekeepers to screen their messages? As daunting as it may seem, there are several approaches that a small business owner can use to cut through all the red tape and speak directly to their potential customer. In episode #147, Gene Marks and Elizabeth Larkin discuss the most effective strategies for contacting a hard-to-reach client.

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