How to Develop an Effective Digital Marketing Campaign

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At first glance, digital marketing seems fairly simple: just post a few photos on social media and wait for the new customers to reach out. Unfortunately, nothing could be further from the truth. Developing an effective digital marketing program for your small business requires time, research, and a clear understanding of your ideal target audience. In this episode, Jon Aidukonis and Gene Marks, along with INGroup Creative co-founder and owner Jeannette Dardenne, discuss how small business owners can launch a successful digital marketing campaign.

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