Episode Notes

During periods of economic downturn, it's very easy for small business owners to get trapped in survival mode, where they are willing to do anything in order to keep their business afloat. But while there will inevitably be some sacrifices that you'll need to make during these challenging times, they should never come at the expense of your core values. In this episode, John Aidukonis and Gene Marks along with Luke's Lobster founder, Luke Holden, discuss the importance of core values and how small business owners can uphold them even in the midst of an economic crisis.