Episode Notes

Hey everybody. This is Gene Marks and welcome to this week's episode of the Hartford Small Biz Ahead podcast. This week, I'd like to talk to you a little bit about buy-now-pay-later services. I'm not sure if you're familiar with what they are, but let me explain to you what they are and why they could be so important for your business. I mean, listen, some of your customers may not have enough cash readily available to buy your products. Others may prefer not to use a credit card. So, does this mean you've lost the sale? Well, some small business owners, many of my clients, they are learning that this may not be the case. That's because they're offering buy-now-pay-later as another payment option, or sometimes it's called BNPL. Buy-now-pay-later is not too different from those layaway plans.

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