Episode Notes

For a lot of aspiring entrepreneurs, purchasing an existing business can seem like the golden ticket to success, especially if that particular company holds a special place in the public's heart. However, it's important to remember that nostalgia alone is not enough to sustain or grow a business. In this episode, Gene Marks and Stephanie Stuckey, Chair of Stuckey's Corporation, share the strategies that she used to revive the iconic brand.

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