Episode Notes

For a lot of ambitious small business owners, the idea of niching or focusing on a specific area can seem limiting. After all, shouldn't we as entrepreneurs be trying to tap into as many markets as possible? Unfortunately, this strategy rarely yields the results that we expect. In this episode, Gene Marks and special guest Chris Dreyer, CEO of Rankings.io and author of Niching Up: The Narrower the Market, the Bigger the Prize, discuss how small business owners can use niching to not only generate more profits, but to also bolster customer trust in their brand.

Find out more at https://small-biz-ahead.pinecast.co