Episode Notes

As a product-based small business owner, it can be very easy to fall into the mindset that you need to sell a wide range of merchandise in order to generate a substantial revenue. After all, wouldn't more products attract a larger client base? However, while this strategy might work for other big box stores, it can actually put smaller businesses at a disadvantage, particularly if they are just starting out. In this episode, Jon Aidukonis along with Minna Khounlo-Sithep and Jacqueline Snyder, co-founders of The Product Boss, share their expertise on how to generate more sales with strategies that are specifically tailored to the product-based small business owner.