Episode Notes

Since the birth of online shopping, hundreds of aspiring entrepreneurs have found themselves facing a “Bricks versus Clicks" dilemma of whether to open a physical or digital storefront for their small business. With each option presenting their own distinct set of pros and cons, how do you determine which venue is right for your specific business? Relax. As challenging as this question might seem, the answer ultimately comes down to the types of products and services you wish to offer. In episode #138, Gene Marks and Elizabeth Larkin discuss how to find the most compatible storefront for your small business.