Episode Notes

With the ever-mounting costs of running a startup, many small business owners find it difficult to justify the additional expenses of attending an industry conference, particularly when they have more pressing matters to attend to at the office. Still, despite the extra time and money involved, conferences provide business owners with an invaluable opportunity to understand their industry on a larger scale and network with professionals who could ultimately help their business grow. In episode #140, Gene Marks and Elizabeth Larkin offer an extensive look at how small business owners can benefit from attending a conference.

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