Are There Rules When It Comes to Sending Small Business Newsletters?

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While the majority of advertising is currently being geared towards social media platforms, email marketing campaigns continue to play a pivotal role in the promotion of small businesses. However, before you begin bombarding every person on your email contact list with your business’s most recent newsletter, you need to make sure that your messages aren’t being filtered out as junk mail. So, how do you keep your email marketing out of the spam folder? In episode #154, Gene Marks and Elizabeth Larkin discuss how small business owners can successfully create an email newsletter campaign.

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