Episode Notes

For many small businesses that operate on a B2B (business-to-business) model, the process of transitioning to the virtual marketplace can pose a unique set of challenges. Unlike their B2C (business-to-consumer) counterparts who can successfully market themselves to a broader audience, owners of a B2B business not only have to target a specific client base, but they also have to stand out from their competition. In this episode, Jon Aidukonis and Gene Marks along with special guest, John Davis, offer advice on how to distinguish yourself as a B2B-oriented small business online.

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